Assistant Marketing Manager SEA - Skincare & Complexion (5 months contract)

This unique role is a blend of strategic brand marketing with product marketing excellence – ideal for someone passionate about storytelling, market insights, campaign execution, and driving brand growth across respective SEA and India markets.

You will play a key role in shaping the brand’s presence and voice while delivering best-in-class go-to-market plans for new product launches and key brand moments. Working cross-functionally with regional teams, retail partners, PR, digital and global stakeholders, you’ll ensure a consistent and compelling brand experience across all touchpoints.

Key Responsibilities

Brand Marketing

• Lead and localize global brand campaigns for the market, ensuring consistency with brand guidelines and tone of voice.

• Manage 360 marketing campaigns across paid, owned and earned channels (including social, digital, in-store).

• Collaborate with PR team to maximize campaign impact and brand reach.

• Drive brand awareness, engagement and equity through creative storytelling and data driven decision-making.

• Lead local adaptation of hero brand moments, product storytelling, and content assets.

Product Marketing

• Own the go-to-market strategy for new product launches, including messaging, positioning, competitive analysis and consumer insights.
• Lead sales forecasting and demand planning for new launches, collaborating closely with commercial and supply chain functions to ensure accurate new product launch projections.
• Analyze historical data, category trends, and market dynamics to inform forecasts and inventory planning for launch.
• Develop and execute launch plans in close collaboration with retail, education team and retail partners.
• Monitor product performance and deliver post-launch reviews with insights and recommendations.
• Support promotional planning and calendar management, ensuring alignment with global priorities and market needs.

Collaboration & Reporting

• Partner with commercial, other internal functions and retail partners to ensure cohesive execution across all consumer touchpoints.
• Work with global marketing team to localize strategies, assets and toolkits.
• Track KPIs and deliver timely campaign reporting, performance insights and optimization recommendations.
• Manage marketing budget for category campaigns and launches within scope.

Position reports to

Reporting to Head of Marketing SEA & India

• Singaporean or Permanent Resident only
• Degree in Business, Marketing, Mass Communication or related field
• At least 5 years in Marketing industry with total 3 years of relevant marketing experience, including Digital or Social Media Marketing. Must have exposure to both brand and product marketing roles for Skincare and Complexion Category.
• Proven success in developing and executing 360 marketing campaigns.
• Strong understanding of consumer insights, competitive landscape, and market trends.
• Proficiency in Microsoft Office specifically PowerPoint and Excel.  Adobe Photoshop or illustrator an added advantage.
• Excellent communication and stakeholder management skills.
• Comfortable working in a fast-paced, matrixed environment with multiple priorities.
• Creative thinker with analytical rigor, able to blend intuition with data.