We’re Hitachi Vantara, the data foundation trusted by the world’s innovators. Our resilient, high-performance data infrastructure means that customers – from banks to theme parks – can focus on achieving the incredible with data.
If you’ve seen the Las Vegas Sphere, you’ve seen just one example of how we empower businesses to automate, optimize, innovate – and wow their customers. Right now, we’re laying the foundation for our next wave of growth. We’re looking for people who love being part of a diverse, global team – and who get excited about making a real-world impact with data.
What you will be covering:
Country Marketing Planning & Execution
o Contribute to quarterly marketing plans and associated budgets based on the defined Country strategic priorities of Singapore, Indonesia, Vietnam, Thailand, Malaysia, and Philippines.
Lead Generation
o Own and drive effective end-to-end demand and lead generation programs in collaboration with ASEAN sales leaders to support ASEAN business growth objectives.
o Accountable for delivering high-quality leads that achieve KPIs of MQL, marketing-sourced pipeline and marketing-sourced revenue
Program & Campaign Management
o Work closely with ASEAN sales leads to define and plan local marketing campaigns that support business growth and GTM
o Execute end-to-end marketing campaigns, including executive roundtables, seminars, masterclasses, webinars, tradeshows, social media, content syndication, telemarketing, e-Newsletters, direct mail, eDM drip nurture
Marketing Analytics & Performance Reporting
o Manage the leads upload, assignment and tracking with Marketing Operations and ensure data accuracy on SFDC and PowerBI
o Track and analyze campaign performance data on PowerBI to monitor leads conversion, pipeline creation and progression, and report on program ROI.
o Develop dashboards and slides for Monthly Performance Reports, Quarterly Business Reviews and Annual Performance Reviews
o Prepare and present on market conditions, competitor activities and campaign performance
Alliance Marketing
o Plan, develop and execute joint marketing campaigns with alliance partners to optimize the Alliance Partner MDF spend
o Develop and propose sponsorship packages to alliance partners in line with policy and guidelines to drive returns
Stakeholder Management
o Liaise and collaborate closely with key stakeholders to get buy-in, support and feedback:
ASEAN sales organization
APAC marketing programs, ops, digital, PR teams
Finance, Legal and Procurement teams
External partners, agencies and others
Marketing Admin
o Manage the procurement (vendor sourcing, vendor onboarding), PO and invoicing processes with Procurement and Finance teams
o Manage budget tracking on Allocadia with Marketing Ops team
What you bring to the table:
You are a dynamic and results-oriented marketer who is hands-on and willing to roll up your sleeves to drive lead generation and pipeline progression for the ASEAN region.
Bachelor’s Degree in Marketing or Business
5 to 7 years B2B Field Marketing experience in a fast-paced tech company
Understanding of ASEAN IT markets and cultural differences
Proven track record in the development and execution of demand generation campaigns that deliver on MQL and pipeline growth
Attention for detail and strong project management skills with ability to recognise, adapt and respond to changing market and business environments
Highly organized and multi-tasking to handle several campaigns and timelines simultaneously
Initiative and willingness do what’s necessary to support the team and achieve successful business outcomes
Strong communication and interpersonal skills, able to collaborate with, and positively influence a wide range of mulitfunctional stakeholders at Country, APAC and Global levels
Good command of English and additional language – Mandarin or Bahasa Indonesia; able to do copywriting
Working knowledge of SFDC, PowerBI, Marketo and Allocadia
5-10% overseas travel to cover events