Regional Marketing Manager

The Opportunity

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

Market Development & Portfolio Management:

• Lead & execute market development initiatives to drive growth platforms

• Identify key opinion leaders (KOL) and execute and manage KOL engagement initiatives & relationship

• Lead and execute product portfolio strategy and work with the franchise to achieve sustainable and profitable growth mix

• Develop and own resource plan to fund growth opportunities

Launch Leadership:

• Lead and execute marketing planning & new product launch process which will incorporate regulatory, reimbursement, clinical, marketing & pricing strategy.

• Lead and execute together with learning and development required product training for the team.

Business Development:

• Lead and facilitate market research to gain insights to market opportunities & needs, particularly segmented needs

• Develop business plan for new product/segment opportunities

Strategic Planning & Execution:

• Develop and implement regional marketing strategies that align with global brand and business objectives.

• Conduct market analysis to identify growth opportunities and competitive positioning.

Campaign Management:

• Plan and execute integrated marketing campaigns across digital, traditional, and event channels.

• Collaborate with global and local teams to adapt campaigns for regional relevance.

• Launch and lead the utilization of sales and marketing tools and platforms.

Product Marketing and Management:

• Support product launches and lifecycle management through tailored messaging, promotional materials, and training tools.

• Gather and analyze customer insights to inform product positioning and value propositions.

• Provide product management support to the countries and act as liaison with regional and global teams.

Stakeholder Collaboration:

• Partner with sales, and other cross-functional teams to ensure cohesive go-to-market strategies.

• Liaise with external agencies and vendors to deliver high-quality marketing assets

Required Skills:

• Bachelor's degree in marketing, management, business administration, medical technology or any related field. MBA degree is a plus.  

• Minimum 5 years of experience in regional marketing, preferably in healthcare, diagnostics, or life sciences.

• Very good communication, presentation and platform skills, financial/business acumen, organizational and people management skills

• Proven track record in developing and executing successful marketing strategies across diverse markets.

• Strong understanding of ASPAC market dynamics and cultural nuances.

• Excellent communication, project management, and stakeholder engagement skills.

• Ability to travel across the region as required.

Preferred Skills:

• Communication

• Negotiation

• Creativity

• Analysis