Senior Marketing Executive

Company Description

At Pullman Singapore Hill Street – our world is your playground; where playfulness meets peak performance, creativity meets innovation, business meets success.

The 350-room hotel will feature a rooftop bar and executive lounge with sweeping views over Fort Canning, the Singapore River, and St Andrew’s Cathedral, along with a vibrant lobby, health and fitness centre and pool.

At Pullman Singapore Hill Street, we don't do ordinary. We challenge the status quo, redefine hospitality with seamless, fun, cool and smart interactions. #BELIMITLESS

Pullman is the high-end international brand of the Accor group, mainly targeted at cosmopolitan travelers who have wide connections and enjoy combining work and pleasure.

Accor is a world leading augmented hospitality group, with over 40 brands and more than 5,300 hotels all over the world. Come join us to make the world more welcoming, caring and inspiring.

Job Description

Job Responsibilities:

• Collaborate with the Marketing Manager and management team to strengthen and maintain the hotel’s brand identity across all channels.
• Assist in the development and execution of strategic marketing plans to drive room, F&B, and events revenue.
• Manage the hotel’s digital presence, including website content updates, search engine optimization (SEO), content creation, social media engagement, online advertising, and email marketing campaigns.
• Build partnerships with local businesses, corporate clients, and tourism boards to enhance the hotel’s visibility and reach.
• Maintain strong relationships with media outlets, journalists, influencers, and bloggers to generate positive media coverage.
• Prepare press releases, coordinate media visits, and support PR activities to highlight hotel initiatives and offerings.
• Oversee the creation of marketing materials, including brochures, presentations, digital assets, and promotional collaterals in line with brand standards.
• Conduct regular market research and competitive analysis to identify trends, customer preferences, and new marketing opportunities.
• Support the organization of internal and external marketing events, promotions, and campaigns to increase guest engagement and brand awareness.
• Monitor and analyze marketing performance data to optimize campaigns and report on key metrics.
• Collaborate with cross-functional teams to ensure consistency in brand messaging and guest experience.

Qualifications

Qualifications and Experience:

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 2-4 years of experience in marketing, preferably in the hospitality or service industry.
• Solid understanding of branding, marketing principles, and digital marketing strategies.
• Strong copywriting skills with excellent written and verbal communication.
• Proficient in digital marketing tools, social media platforms, website CMS, and web analytics.
• Creative, innovative, and able to conceptualize engaging campaigns targeting key market segments.
• Detail-oriented with strong project management and organizational skills.
• Basic design skills and experience with photography/videography would be advantageous.
• Familiarity with hotel systems and CRM tools is a plus.

Additional Information

• 5-day Work Week.
• Duty Meals are provided.
• Heartist F&B Discount and/or Preferential Room Rates at worldwide Accor Hotels.
• Flexible Benefit – Dental/Optical/Vacation Expenses.
• Comprehensive Medical & Insurance Coverage.
• Local/Overseas Career Development & Growth Opportunities.