VP, Events and Marketing Lead, Consumer Banking Group

Job Summary:

We are seeking a dynamic and detail-oriented Events Marketing individual to join our Regional Marketing team. This role will be instrumental in planning and executing marquee, product-led, next generation, digital and other customer engagement events which will enhance the quality of the bank brand name. The ideal candidate will have strong project management skills, a good communicator, a flair for creativity, and the ability to build relationships with internal and external stakeholders

Key Responsibilities:

Event Planning & Strategy Development

• Develop comprehensive event plans aligned with the bank’s marketing and business objectives, including goals, target audience, budget, and success metrics
• Collaborate with the team lead and other product teams to align event themes with overall business direction
• Conduct research on competitor activities and industry trends to bring fresh, innovative ideas to the bank’s event marketing strategy

Execution of Marketing Events

• Organize end-to-end event execution including site selection, venue booking, contract management, vendor management, permits, logistics coordination, branding setup, and staffing
• Manage on-site event operations to ensure seamless execution, including registration, audio-visuals, signage, and client experience
• Handle contingency planning to address unforeseen issues such as weather, vendor delays, or last-minute cancellations

Stakeholder Coordination

• Act as the central liaison between the Marketing team and internal departments to ensure smooth planning and execution of events
• Manage the internal approval process for event concepts, budgets, and promotional materials by preparing detailed briefs and obtaining timely sign-offs from relevant stakeholders
• Proactively communicate timelines, responsibilities, and progress updates to all internal stakeholders, ensuring alignment at every stage of the event lifecycle
• Coordinate with Compliance and Legal teams to ensure all events and associated content adhere to regulatory requirements and brand guidelines
• Facilitate internal post-event debriefs to share outcomes, gather feedback, and implement learnings for future initiatives
• Budget and resource management

Customer Engagement & Lead Generation

• Design event experiences that strengthen relationships with existing customers and attract potential new clients
• Collect and analyze attendee data and feedback to inform lead nurturing campaigns and post-event follow-up

Post-Event Analysis & Reporting

• Conduct thorough post-event evaluations, gathering feedback from stakeholders and attendees to assess satisfaction and identify areas for improvement.
• Analyze performance metrics such as attendance rates, leads generated, customer conversions and other on-ground insights/feedback
• Prepare detailed post-event reports and presentations for senior management review

Calendar & Timeline Management

• Maintain and manage an annual marketing events calendar that supports all local and overseas events
• Ensure each event is delivered on time and in accordance with critical deadlines, approvals, and coordination timelines

Job Requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• More than 6 years of experience in event planning, marketing, or related roles (preferably in the banking or financial services sector)
• Strong organizational and time management skills with the ability to handle multiple projects simultaneously
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Office Suite
• Ability to work flexible hours and travel locally for events

Key Competencies:

• Strong team player
• Budget management
• Stakeholder engagement
• Problem-solving and crisis management
• Results-oriented mindset

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