Reporting to the Deputy Director, the successful candidate will be responsible for marketing (both digital and in-person), CRM and all operational aspects of these activities within the Nanyang Executive Education.
Job Responsibilities
Assist to develop and execute a multi-channel marketing plan (digital, social media, GDN, webinars, collaterals and outreach events, etc) in collaboration with the business development team to generate leads
Create engaging content on website and social media
Familiarity with Google Analytics and experienced in using Google AdWords, SEO copywriting and Google Display Ads to drive traffic to website
Create and track effectiveness of EDMs. Experience in marketing automation will be an advantage.
Assess online advertising KPIs and identify suitable media and platforms to reach the target audiences
Experience in working with agencies to ensure timely execution of campaigns and collaterals
Ensure that leads are promptly fed into Salesforce CRM and databases are segmented and updated
End-to-end planning and management of marketing events and webinars
Excellent written communication skills for copywriting and proof reading of collaterals
Assist business development team in new program development/enhancement of existing programs.
Other tasks assigned by the Management of NEE as needed
Requirements
Bachelor’s Degree with a major in marketing, communications/PR or English language
Minimum 3-4 years’ of digital marketing experience, preferably from an event management/media/creative agency or CET/training related organisation
Candidates with a diploma qualification but possess significant relevant working experience would also be considered
Familiarity with Google Analytics and experienced in using Google AdWords, SEO copywriting and Google Display Ads to drive traffic to website
IT Skills: WordPress/Sitefinity, Photoshop, Canva, CRM & EDM (eg Salesforce, HubSpot)
Strong written communication skills for copywriting and proof-reading of collaterals
Possess effective interpersonal skills to liaise with customers, vendors and colleagues across functions
Self-motivated, organized, meticulous and able to deliver within deadlines
Curiosity to explore how to use technology e.g. AI etc to organise and simplify work
We regret that only shortlisted candidates will be notified.
Hiring Institution: NTU