About Us
Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 31 December 2024, CLI had S$136 billion of assets under management, as well as S$117 billion of funds under management held via stakes in seven listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit and special opportunities.
Job Description
Responsibilities
Support the team in planning and executing marketing initiatives, with a focus on digital marketing campaigns and content marketing; to attract new prospects for CapitaLand's portfolio of business and science parks, industrial, logistics and commercial properties
Assist in developing and producing engaging marketing content such as long and short-form articles, white papers, ad copies, EDMs, videos, and social media posts, that will differentiate CapitaLand from its competitors
Contributing to developing and executing digital marketing campaigns across multiple channels including the Google Ads, Meta (Facebook, Instagram) and LinkedIn, to bring in leasing enquiries and leads for CapitaLand's portfolio of properties
Write and optimise web copy for SEO; assist with improving the website UI and UX for a better customer user experience
Provide support in other digital marketing initiatives
Track, analyse, and report the effectiveness of marketing campaigns
Requirements
2-4 years of relevant working experience, with an editorial background (news or lifestyle) or content marketing experience at an agency; agency experience in lead and demand generation will be advantageous
Candidates who have an editorial/content background looking to expand their skills in digital marketing are encouraged to apply
Good understanding of digital marketing platforms (Google Ads, Meta, LinkedIn)
Excellent written and communication skills, digitally-savvy, enjoys working in a team environment, and keen to learn
Meticulous and attention to details
Intermediate proficiency in Microsoft Excel preferred (pivot tables, vlookup, etc.)
Basic knowledge in photo/video editing preferred
Benefits
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.