Shangri-La Rasa Sentosa, Singapore
At Shangri-La Group we are a heart-warming family. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and everyone with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.
Just 15 minutes from the city, Shangri-La Rasa Sentosa, Singapore is the country’s only beachfront resort, offering 454 guest rooms and suites, each with a private balcony or terrace boasting views of the sea or lush greenery. The resort delivers exceptional service, creating the ideal island retreat for guests to unwind and enjoy a range of experiences, including sea sports on the private beach, fun-filled activities for all ages, indulgent spa treatments, and delightful beachside dining.
We are looking for a Manager, Marketing to join our team!
As a Manager, Marketing, we rely on you to
- Support the Director of Marketing to drive positioning, customer engagement, and commercial objectives for the resort
- Lead integrated marketing efforts by planning, developing and executing multi-channel marketing campaigns across digital, social media, email, print and advertising platforms, managing the entire campaign lifecycle
- Identify and implement strategic partnerships and co-branded activations
- Support resort-wide business priorities and HQ/regional-led projects
- Create marketing assets, including photography, videography, digital and print collaterals, and guest communication materials
- Uphold brand consistency, ensuring alignment across all marketing assets, channels and customer touchpoints. Maintain information on owned and external channels, ensuring up-to-date content, and deploy website enhancements as needed.
- Lead content strategy and manage social media channels, including content ideation, creation and tracking
- Develop and manage advertising plans and creative development across digital platforms
- Monitor and analyse performance metrics, providing insights for optimisation
- Drive media outreach, prepare and distribute press releases and media kits
- Forge good relations with media, journalists and influencers through hosting and engagement. Handle media enquiries, maintain media databases, and track coverage
- Respond to public reviews and comments on key platforms
- Work collaboratively and maintain effective communication with internal stakeholders, cross-functional teams, and external stakeholders
- Assist to manage and guide junior team members
- Ensure familiarity and compliance with brand guidelines, company processes and policies
- Stay ahead of market trends and consumer insights, and implement marketing activations that elevate visibility and appeal
We are looking for someone with:
- Minimum 5 years of experience in a similar marketing role, preferably in hospitality or travel industries
- Strong communication, content creation, and public relations skills
- Creative, proactive, and results-driven with strong analytical capabilities
- Collaborative spirit with strong interpersonal skills
- Good understanding of digital marketing, particularly social media strategies and channels
- Experience with design and editing platforms
- Excellent project and time management skills, capable of handling multiple priorities in fast-paced environment
- Keen interest in emerging marketing trends, consumer insights and industry developments
If you are the right person, what are you waiting for? Click the apply button now!