About the job:
We are seeking a highly skilled and experienced Marketing Automation Consultant to join our dynamic team. In this role, you will be responsible for strategizing and executing customer experience engagements using various automation tools. This is an exceptional opportunity for someone passionate about marketing technology and eager to work alongside industry veterans in a nurturing and growth-oriented environment.
Key Responsibilities:
▪ Develop and implement marketing automation strategies that enhance customer experiences.
▪ Execute campaigns using tools such as HubSpot, Marketo, and Adobe Campaign.
▪ Analyze and optimize campaign performance, ensuring alignment with business objectives.
▪ Collaborate with cross-functional teams to integrate marketing automation with other business process.
▪ Provide insights and recommendations to improve marketing automation efforts.
▪ Stay up-to-date with the latest trends and best practices in marketing automation.
▪ Conduct training sessions and workshops for team members and clients.
▪ Assist in the development and nurturing of upcoming talents in the marketing domain.
Requirements and Qualification:
▪ 5 to 10 years of experience in marketing automation or a related field.
▪ Proven track record of successful marketing automation campaigns and strategies.
▪ Strong proficiency in tools like HubSpot, Marketo, and Adobe Campaign
▪ Excellent database management skills, with an ability to analyze and utilize data effectively.
▪ Proficient in HTML and web development practices.
▪ Relevant certifications in marketing automation tools and techniques are preferred.
▪ Strong problem-solving skills and ability to think strategically.
▪ Excellent communication and interpersonal skills, with a knack for nurturing relationships.
▪ Ability to work independently and collaboratively in a team environment.
▪ Required to have experience with designing CRM and/or LMS solutions
▪ Designing, building and change the data model
▪ Provide guidance to a technical team with integrations and processes
▪ Designing and building workflows that aligns with the business processes